Choose one demonstrable capability
Show the initial input, the steps taken and the result. Explain the model or infrastructure dependencies and where a person reviews the output. If the product uses agents, show a bounded workflow and the permissions it needs. Save broad future ambitions for a clearly labeled roadmap rather than mixing them into what is available today.
Choose creators by the kind of explanation required
A model researcher, an open-source builder and a product designer may cover AI from different perspectives. Compare the specific work, not just the AI category. Ask the assistant to explain which angle each creator could reasonably discuss and what evidence the brief should include. Product affiliations can be a reason to exclude a candidate.
Prepare the launch moment and the next step
For a Boost, the brand publishes the main post and creators amplify it around launch time. Have the demonstration, destination link, time zone and material ready. Add the live brand post link to the campaign when it is published. Keep the plan’s creator spend, fees and tax visible; confirm any booking yourself on the website.
Try this in your assistant
Use Chals Channel to plan an AI launch for [specific capability]. Compare research, builder and product-design profiles. Ask for the demo, launch date and creator budget. Propose a Boost and flag claims that need evidence.
Read the official campaign guide ↗ · Compare creator profiles ↗