Compare the same format across relevant profiles
A quote, original post, repost and comment have different roles and rates. First choose profiles that fit the product, then compare the cost of a specific format. A larger follower count does not by itself explain whether an original post or a smaller Boost collaboration is the better use of the budget.
Separate creator spend from the final total
As a general example, €500 of creator spend plus a 15% platform fee is €575 before tax. Plans and launch offers can change the fee that applies to your account; use the actual budget estimate and checkout for the total. Monthly subscription charges, when applicable, are separate from creator spend. An example is not a quote.
Avoid false precision about outcomes
Do not divide the price by a saved median-view number and present that as a guaranteed campaign CPM. The sample is historical and does not measure unique audience or a future post. If the profile has no standard rate, keep it separate in the comparison rather than substituting zero. Review the commercial decision on the website.
Try this in your assistant
Compare Chals Channel rates for [relevant profiles] using the same format. Show creator spend, the account-specific fee and tax separately. Explain sample limits and do not forecast campaign reach from saved median views.
Read the official campaign guide ↗ · Compare creator profiles ↗