Use a quote when the perspective adds something
A quote can connect the product to a concrete use case, explain why a technical detail matters or raise a useful question. Give the creator a clear brief and evidence for the claims. Avoid asking several creators for the same generic praise; distinct, relevant angles make the format more informative.
Use a repost when the original post stands on its own
A repost carries the brand’s original post without additional text. The main post should therefore make the product, demonstration and next step understandable by itself. There is no draft text to review for a repost. Its lower rate does not imply a known audience overlap or a predictable number of visits.
Compare a mix with the same budget
Ask the assistant to show a quote-led option and a repost-led option within the same creator-spend ceiling. Keep the number of creators and the reason for each inclusion visible. Fees and taxes sit outside that illustrative ceiling unless you explicitly request a total-cost limit. Confirm the final plan on the website.
Try this in your assistant
For my launch post [description], compare quote-led and repost-led Boost plans with the same creator budget. Explain what each quote would add and whether the original post is clear enough to reshare by itself.
Read the official campaign guide ↗ · Compare creator profiles ↗